To stand out from the visual clutter of the salon product shelf, Verb took to the timeless elements of clean design, typography and style, along with a Pantone palette of bright elemental colors, to create something new and fun.
" We believe beauty should be anything but boring, and should finally come at an affordable price. Luxurious packaging may fetch $30 a bottle, but we just don't think that's right. Everything in the Verb line is $12 and stands toe-to-toe with brands twice and thrice the price. Verb's packaging looks the way it does because we believe in cutting through the clutter and getting to the truth. "