Packaging Spotlight: this is _ milk

September 15, 2015 No Comments » Add Consumer Insight
Packaging Spotlight: this is _ milk

 

 

Designed by

Daniel Farò

Würzburg, Germany

 

 

Brief

Packaging design for milk as drink to go. The consumer confidently chooses milk as a healthy option leaving behind all the other beverages.

 

 

 

 

Packaging design for the fictive brand this is _ milk for milk as drink to go. It is common in different parts of the world to drink milk from other animals aside the one from cows. There is not only soy milk as a dairy free option for vegans and lactose-intolerant people. The design for this is _ milk stands out with its vibrant colors and minimal typography. The consumer confidently chooses milk as a healthy option leaving behind all the other beverages.