Packaging designed because 'even super heroes need protection from the sun’s harmful rays.'
"Marvel is well known for their super hero characters with extraordinary abilities. Upon researching the story lines, the characters become extraordinary when an experiment goes wrong. The concept of extraordinary lead to the shape and form of the packaging—a capsule. When we are feeling under the weather or sick, we pop a capsule/medicine to make us better and we feel extraordinary like we can tackle the world again.The skin care line not only corresponds to the color of each Marvel superhero it represents but also to the extent of SPF it provides, according to the electromagnetic spectrum."