Sao Paulo, Brazil
A project powered by Equity Design
Art Direction & Design: Lucas Aguiar, Gu Sobral, Sergio Magalhaes
Character Illustrations: Gu Sobral
3D Illustrations: Un Mariachi 3D Studio
Copywrite: Alessandro Garcia
What's the story?
When it comes to quinoa, everything is impressive. It's called super food.
Recommended by NASA. Considered best plant food for human consumption.
The question is: if it is so complete, so healthy, so nutritious, what is really missing to be widely consumed? We came to the conclusion: the lack of taste. Or tastes. Thus we face the challenge of creating quinoa snacks with flavors to lick your fingers.
So yes, we did it.