Packaging Spotlight: Q/Snack

May 17, 2016 No Comments » Add Consumer Insight
Packaging Spotlight: Q/Snack

 

 

 

Designed by
Equity Design
Sao Paulo, Brazil

 

 

Brief

A project powered by Equity Design

Art Direction & Design: Lucas Aguiar, Gu Sobral, Sergio Magalhaes
Character Illustrations: Gu Sobral
3D Illustrations: Un Mariachi 3D Studio
Copywrite: Alessandro Garcia

What's the story?

When it comes to quinoa, everything is impressive. It's called super food.
Recommended by NASA. Considered best plant food for human consumption.

The question is: if it is so complete, so healthy, so nutritious, what is really missing to be widely consumed? We came to the conclusion: the lack of taste. Or tastes. Thus we face the challenge of creating quinoa snacks with flavors to lick your fingers.

So yes, we did it.
No gluten.
No sugar.
No lactose.

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