Packaging Spotlight: Otoño. 100% Ibérico de Huelva

April 29, 2016 No Comments » Add Consumer Insight
Packaging Spotlight: Otoño. 100% Ibérico de Huelva

 

Designed by

Tres Tipos Gráficos

Madrid, Spain

 

 

Brief

Otoño is 100% Ibérico Spanish ham from free range raised pigs in a sustainable environment. Respect for the traditions and dedication to safeguarding the environment is crucial to the brand essence. This was reflected in the brand through various illustrations of the three main acron trees species.

 

 

 

Otoño is 100% Ibérico Spanish ham made from free-range pigs raised in a sustainable environment. We chose the brand name, "Otoño" (Autumn), as it represents a direct reference to the idea of climate and natural environment, as well as to the trees that produce the acorns, which are crucial to the quality and distinction of this exquisite product.

 

 

Ibérico Ham is an exclusive, only Spanish product, and we wanted to represent the importance of its origins to this product's identity. The presence of the unique Spanish letter "Ñ" reinforces its roots. Also the symmetrical rhythm of the three capital "O's" helps generate a strong, stable logo.

 

 

 

 

 

 

Respect for tradition and a dedication to safeguarding the environment is crucial to the brand's essence. This is reflected in the brand's identity through various illustrations of the three main species of acorn trees: Quejigo, Alcornoque and Encina. The illustrations were made by Muti.