Packaging Spotlight: Ofélia Water Enhancers

January 28, 2016
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Packaging Spotlight: Ofélia Water Enhancers

 

 

Designed by
Sweety & Co.
Porto Alegre, Brazil

 

 

Brief
Ofelia is a Brazilian startup which the main product is a water improver. The powder formulated beverage, enriched with minerals and natural flavors, Ophelia makes drinking water tasty and nutritious. With bold and vibrant colors, we have translate the brand personality in geometric and fun elements. Their packaging presents only essential information, emphasizing the strong and unique logo. With the tactile aesthetic, we have created scenarios that represent the mood of each flavor. This imaginary world relates with the edgy brand positioning, where nothing is what it seems

 

 

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