Packaging Spotlight: Nake Brand Packaging

October 11, 2016 No Comments » Add Consumer Insight
Packaging Spotlight: Nake Brand Packaging

 

 
Designed by
BR/ BAUEN
Goiânia, Brazil

Brief
Created to accompany the new consumption habits related to nourishment, Nake brings its product’s final purpose within its identity: Purity, simplicity and function. The project aims to bring personality in its communication to accomplish distinction in the segment of cold pressed juices, given the concept of purity and simplicity we developed the verbal/visual speech having the packaging as its main touchpoint. Objective cleanness which transmits how sophisticated the product’s preparation is, while still being perceived as friendly and natural.

 
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Credits

BR/BAUEN
Creative Direction / Design: Braz de Pina & Rodrigo Francisco
Strategy/Naming: Luís Feitoza
Support Design: Murilo Pascoal
Traço 
Planning: Andrea Montoro & Rodrigo Lopes
Print Finalist: Flávio Forzany
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Product/Still Photography: Edgard Soares

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