Packaging Spotlight: La Milagrosa Beer

November 23, 2016 No Comments » Add Consumer Insight
Packaging Spotlight: La Milagrosa Beer

 

 

Designed by

Tata&Friends Studio

Madrid, Spain

 

 

Brief

La Milagrosa is a beer done with love in the capital of Colombia – Bogotá. The name comes from their most famous virgin – "La Virgen María de la Medalla de la Milagrosa", easy recognizable by its shield: a Capital M,

a heart ❤ and a cross†, surrounded by stars ★. We reference this religious icon with an M crowned with a

star *, an element that is omni present along every artwork. This brand is a tribute to the greatest miracle doers on earth.... a tribute to all the grandmas of Colombia.