Packaging Spotlight: Ketel One Vodka Celebrates the Legacy of “the King” with Launch of “Arnold Palmer Collector’s Edition” Bottle
A toast to a champion, icon and family friend
NEW YORK, March 16, 2017 /PRNewswire/ -- Anyone who crossed Arnold Palmer's path was fortunate to meet him – and the Nolet family, creators of Ketel One Vodka, felt very fortunate indeed. Rooted in Mr. Palmer's winning tradition and honoring his unparalleled legacy, the Nolet family has created a limited edition Ketel One Vodka bottle as a thank you to Arnold Palmer for the impact he had on the world and the game many love so much.
The Arnold Palmer Collector's Edition bottle reads, "Dear Mr. Palmer, This one's for you." The nostalgic black and white vignette of Mr. Palmer on the course is accented with his iconic signature and an open golf umbrella in red, yellow, white and green—his company logo since 1961. The bottle launches nationwide on March 16, 2017 with a suggested retail price of $24.99 (750ml) and $31.99 (1L).
To the Nolets, golf champion and Presidential Medal of Freedom Award winner Arnold Palmer was a mentor and a friend; he was simply "Arnie." Dedicated to his family and community, Mr. Palmer spent his life giving back to the game and those in need. A master of his craft, he earned 62 PGA Tour victories. At the end of play, Mr. Palmer celebrated with a Ketel One on the rocks with his slice of lemon; it was his signature "19th hole."
Palmer later told 11th generation Nolet Carl Jr. that enjoying Ketel One Vodka after a game gave him time to reflect on life, family and friends. Carl Jr. says, "Mr. Palmer stood for the same things we stand for as a family: authenticity, integrity and generosity. He set a high standard by making golf what it is today – but it was his accomplishments off the course that truly made him one of a kind."
At the heart of Ketel One Vodka lies one family's unwavering passion for crafting the world's finest spirits. Each generation of Nolet family distillers is tasked with upholding a legacy of distilling expertise that has been passed down from father to son since 1691. Mr. Palmer understood the power of legacy. His unwavering commitment to uphold the values of authenticity, integrity and generosity will live on for generations, as will the Nolet family's commitment to producing the world's finest spirits.
Carl Nolet Jr. recalls that Mr. Palmer once watched him sign bottles of Ketel One for consumers. Joking about Carl Jr.'s illegible scrawl, Mr. Palmer asked, "How would someone know this is your signature five years from now?" Mr. Palmer explained that signing something meaningful for others is a privilege; he felt that honor so deeply that he made his own signature a part of his logo. With this advice in mind, coupled with family tradition, Carl Jr. signs each bottle of Ketel One with purpose and pride when on the road meeting consumers and bartenders. His signature is a promise to consumers that they are receiving the same high quality liquid and commitment to perfection in every bottle of Ketel One Vodka.
With a bond of shared values and good times between the two families, it was natural for Ketel One Vodka to become the Official Vodka of the 2017 Arnold Palmer Invitational. The Nolets are delighted that Arnie's army of fans will have the opportunity to experience signature cocktails from the world's most-trending vodka1. The Arnold Palmer Invitational marks the first of many moments in which Ketel One Vodka will celebrate and toast the extraordinary achievements of Mr. Palmer. On the course, Club Ketel One will feature Arnold Palmer memorabilia, highlighting cherished moments throughout Mr. Palmer's life and precious photos of the Nolet family's friendship with "the King."
In honor of Mr. Palmer's generosity and dedication to bettering the lives of those around him, Ketel One Vodka has made a commitment to donating $100,000 to Arnie's Army Charitable Foundation, which provides support to institutions and organizations benefitting the environment as well as the communities in which we live. Ketel One encourages fans to join in the spirit of generosity by donating to Arnie's Army Charitable Foundation through the purchase of a limited edition shirt with all proceeds going to the AACF, a charity near and dear to Mr. Palmer's heart. Consumers can visit www.ketelone.com/arniesarmy/signature-pink-polo/ to purchase the Arnold limited edition shirt or go to www.ketelone.com/arniesarmy/arnies-army/ to make a donation to Arnie's Army Charitable Foundation. Additionally, fans can purchase the Arnold Palmer Collector's Edition bottle by visiting www.reservebar.com or making a trip to their local retailer.
When celebrating tradition and moments that matter, Ketel One Vodka reminds you to please drink responsibly and secure the perfect designated driver.
For additional information on Ketel One Vodka, please visit www.KetelOne.com. Join in on the conversation by following Ketel One Vodka at @KetelOneUSA on Facebook, @KetelOne on Instagram and @KetelOne on Twitter.
About Ketel One® Vodka
Ketel One® Vodka is a vodka rooted in authenticity, crafted honoring tradition and sophisticated in taste. Ketel One Vodka is produced in Schiedam, Holland by the Nolet family, who have been distilling fine spirits for 11 generations. Ketel One is produced from the finest quality wheat. The super-premium vodka is crafted from small batches using traditional copper pot stills, including the original copper Pot Still #1 after which Ketel One is named, together with modern distillation techniques.
In 2008, the Nolet Group and Diageo announced that they had completed a transaction to form a new 50/50 company called Ketel One Worldwide B.V. to own the perpetual exclusive global rights to sell, market and distribute Ketel One® Vodka, Ketel One Citroen® flavored vodka and Ketel One Oranje® flavored vodka. The Ketel One brand is owned by Double Eagle Brands B.V.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.
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1 "#1 Most-Trending Vodka" of 2016 in The World's 50 Best Bars Brand Report by Drinks International.