Packaging Spotlight: Kellogg’s Lites

September 10, 2014 No Comments » Add Consumer Insight
Packaging Spotlight: Kellogg’s Lites

 

 

Designed by
Shierly DC
Malaysia
 

Brief
Kellogg’s Lites chips are now available in both Sea Salt and Thai Chilli flavors. Low in calories, the product contains 70% less saturated fat. The design should appeal to consumers who are looking for a healthier alternative.The packaging consists of an eye catching triangular pattern in two colour themes, red for chilli and blue for salt. With an extended “L”, the logo is strong with 3d values to it, where alphabets are held together by the swash. Instead of using a photograph of chips on the design, the design opts for a more anonymous look which set a more interesting look
 

lites