Packaging Spotlight: It’s Time to deSide with New TWIX® Packaging
Packs to Exclusively Feature Two Left TWIX® or Right TWIX® Cookie Bars
HACKETTSTOWN, N.J., March 20, 2017 /PRNewswire/ -- The time has arrived. Left TWIX® and Right TWIX® each have their own unique package, meaning fans can finally have two of their favorite cookie caramel chocolate bars in every TWIX® pack. For those without a favorite, it's time to deSide. Which side are you? Left TWIX® or Right TWIX®?
For everyone having a tough time choosing, TWIX® is prepared to help fans pick which side is right (or left). Custodians can grab a new Left TWIX® pack, but janitors will want to grab a Right TWIX®. Singers – Left TWIX®, vocalists – Right TWIX®. Bouncers should go for Left TWIX®, but doormen, clearly, Right TWIX®. See, it's easy.
"TWIX® is out to celebrate things in the real world that are the same, but different – just like Left TWIX® and Right TWIX®," said Allison Miazga-Bedrick, TWIX® Brand Director, Mars Chocolate North America. "We know many fans have a preference when it comes to Left or Right TWIX® and we're excited to now offer a pack for each side."
To help introduce the new Left TWIX® and Right TWIX® packs, the brand debuted the #LeftTWIX Vinyl Shop / #RightTWIX Record Store at SXSW Music Festival. TWIX® will continue to appear at music festivals over the next several months, including Lollapalooza, Music Midtown and iHeartRadio Music Festival, asking fans to deSide: #LeftTWIX or #RightTWIX.
The brand will roll out a new 15 second television advertising spot, "Undertaker/Mortician," and 30 second online videos, created by BBDO New York. Additionally, the campaign will include new Hispanic spots – 15 second television advertising spots as well as 15 and 30 second online videos, each with unique storylines. View the videos on the TWIX® YouTube Channel at https://www.youtube.com/twix or at www.TWIX.com. For more information on Left TWIX® and Right TWIX®, fans can visit TWIX® on Facebook and Twitter.
About Mars, Incorporated
Mars, Incorporated is a private, family-owned business with more than a century of history, $35 billion in sales, and six diverse business segments producing some of the world's best-loved brands: PEDIGREE®, ROYAL CANIN®, IAMS®, BANFIELD® CESAR® (Petcare); M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY®, TWIX® (Chocolate); DOUBLEMINT®, EXTRA®, ORBIT®, 5™, SKITTLES® (Wrigley); UNCLE BEN'S®, DOLMIO®, MASTERFOODS®, SEEDS OF CHANGE® (Food); ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® FLAVIA® (Drinks); and COCOAVIA® (Symbioscience). Headquartered in McLean, VA, Mars operates in 421 facilities across 78 countries, where our more than 80,000 Associates —all united by the company's Five Principles of Quality, Efficiency, Responsibility, Mutuality and Freedom –strive every day to create relationships with our stakeholders that deliver growth we are proud of.
For more information about Mars, Incorporated, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn and YouTube.