Packaging Spotlight: Holy Cow Dairy

October 16, 2014 No Comments » Add Consumer Insight
Packaging Spotlight: Holy Cow Dairy

 

 

Designed by
Benjamin Kranzu
Dortmund, Germany

 

 

Brief
"Holy Cow" is a student work i did early this year. The task was to create four dairy products for a fictitious company, which I called "Holy Cow". At first I draw the Logo, for which I combined the letters H and C, to create the abstracted form of a cow head. I wanted the packaging to look "friendly" and stand out from other milk-packages in the refrigerated-section. So I decided to draw balanced, dynamic shapes refer to each flavour.
The illustrations were laser cut on coloured cardboard. The cardboard was stucked on the reverse with plastic foil to increase stability. Finally I screen-printed the texts upon the cut out cardboard pieces.

 

happy2

hazel2

hazel

 

 

hazel3