Packaging Spotlight: FRUDOZA Light ice cream

September 15, 2017 No Comments » Add Consumer Insight
Packaging Spotlight: FRUDOZA Light ice cream

 

 

Designed by

AIDA Pioneer
Minsk, Belarus

Margarita Konovalova
Minsk, Belarus

 

Brief

FRUDOZA Light – low-calorie ice cream
FRUDOZA Light is a low-calorie ice cream. Delicacy for those who like sweets and take care of their figure. Developing the design of the package, we focused on ease. On the background there is a gentle watercolor. The color solution echoes with the foodblock, indicating the naturalness of the product. We used fine typeface for "Light" and placed it separately to attract additional attention and identify the product on the shelf. We also put the taste information text block and the fat content next to the logoblock.

 

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