Packaging Spotlight: Flieger Oatmeals

February 12, 2019 No Comments » Add Consumer Insight
Packaging Spotlight: Flieger Oatmeals

 

 

Designed by

Soyuz
Moscow, Russian Federation

Slava Vovk
Moscow, Russian Federation

Danil Da
Moscow, Russian Federation

 

Brief

IS IT A BIRD? THIS IS A PLANE?
NO, IT'S FLIEGER!

Oatmeal porridge is good for you and can be tasty if properly cooked.
But... very few people like it, especially kids, so parents have to come up with all sorts of tricks for their little ones
to eat porridge. For example, they make it like a game: "Uh-uh, it’s an airplane flying — open your mouth to catch it"

It was this simple game-like mechanics that became an idea for branding and packaging development for a series
of high-quality oatmeal cereals with blueberries, strawberries and apples. We took the easily memorized German colloquial
word ‘Flieger’, which means "airplane", and developed an easily-read color code system for the packaging.

Juicy bright colors and large shapes allow the product to stand out on the shelf among the average competitors,
who prefer to show the blooming fields and use the theme of closeness to nature.

 

 

 

No, Flieger porridges are all natural and good. We just did not want our porridge
to be the same as everything.