Packaging Spotlight: El Sabor Libre – Mexican Food Packaging

April 18, 2016
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Packaging Spotlight: El Sabor Libre – Mexican Food Packaging




Designed by
Kathy Lees
Tipperary, Ireland


M&S Organic Mexican Food Branding/El Sabor Libre This branding designed for an organic Mexican food range for M&S. My inspiration for this range was Mexican wrestling in Spanish (Lucha Libre). The bright colourful and fun Mexican wrestling masks bring energy, fun and vigour to the branding and packaging. The name “El Sabor” meaning to taste and “Libre” directly referencing Mexican wrestling meaning free. The typography for the logo “El Sabor Libre” is my own hand drawn typography. The branding and artwork were added to various packaging. A range of stickers were created as seals and others to indicate the contents and flavour of the food.













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