Packaging Spotlight: Ego – Artesian Water

June 9, 2016
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Packaging Spotlight: Ego – Artesian Water



Designed by

Brage Istad Brenna-Lund
Milano, Italy

Bendik Bergh
Bergen, Norway




Every person or athlete with high ambitions need only the best. Also when it comes to water. We have therefore bottled the purest water from the Swiss alps. To be the best in your sport, you have to be an ego. but.. “You dont have to be an athlete to be an ego

Target: Our target is mainly men and women with a above average interest in sports. They are from 25 to 50 year old and have a good income. They own a SUV and are often seen in a colorful technical jacket.







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