Packaging Spotlight: Edamame – One Smart Bean

September 10, 2015 No Comments » Add Consumer Insight
Packaging Spotlight: Edamame – One Smart Bean

 

 

Designed by

Hylton Warburton

Durban, South Africa

 

 

Brief

Packaging I designed for The Fair Food Co. with The Hardy Boys and THB Disturbance

 

 


THAT'S ONE SMART BEAN

The Hardy Boys and THB Disturbance teamed up with The Fair Food Co. to create a sustainable packaging solution that would educate the public about edamame beans as a healthy alternative to junk-food, and serve as an example of sunstainable living. They developed a paper made out of the wasted pods left over once the beans are eaten, and designed a clever take-away box that stores the pods in a separate compartment. A range of corporate identity elements and tuk-tuk graphics were designed to accompany the visual style. All packaging and CI elements were printed with vegetable inks.