Durban, South Africa
Packaging I designed for The Fair Food Co. with The Hardy Boys and THB Disturbance
THAT'S ONE SMART BEAN
The Hardy Boys and THB Disturbance teamed up with The Fair Food Co. to create a sustainable packaging solution that would educate the public about edamame beans as a healthy alternative to junk-food, and serve as an example of sunstainable living. They developed a paper made out of the wasted pods left over once the beans are eaten, and designed a clever take-away box that stores the pods in a separate compartment. A range of corporate identity elements and tuk-tuk graphics were designed to accompany the visual style. All packaging and CI elements were printed with vegetable inks.