Moscow, Russian Federation
Dairy food “Rustic Happiness”
Rustic happiness — it's boundless expanses, amazing meetings and joyful discoveries.
The task was to stay in the milk category, but to concentrate people’s attention on emotions. To communicate with the consumer was made with the help of a sense of joy and happiness.
One of the most important part of the packaging is the endless Russian nature, which color differentiate SKU in the product line. However, after a longer contact with the packaging it becomes clear that the main heroine is the cow and its rustic happiness.