London, United Kingdom
CPJ Cold Pressed Juice is a digital-first cold pressed juice company. They believe healthy living should be convenient, affordable and tailored to you. Order your unique combination of juices online and they'll deliver it fresh to your office every morning.
CPJ was a holistic project, we created the brand identity, packaging, e-commerce shop and 'Juice Clinic'. Being the first digital-lead juice brand, we wanted to use technology to create a fresh and easy user experience. We pushed Magento to create a bespoke ordering system. We also created the 'Juice Clinic' — a section that could ask the user a series of questions and produce a health analysis and juice programme, tailored to each user.