CLIENT TASK: create packaging for single origin and blended coffee. The packaging design for each coffee variety must be unified, with coffee name and origin printed on a separate sticker as means of differentiation.
SITUATION: Customers are unaware that Coffee Inn has coffee beans for sale, and only buy take-away coffee.
SOLUTION: Make the packaging stand out in the cafe. Communicate that its an original product by Coffee Inn, roasted in-house. Separate blends and single origin packages from each other. Show recommended method of preparation and a hint of taste on the packaging.
Ethnic patterns on the packages were created collaborating with illustrator Elena Mayagrafik. The goal was to convey ethnicity without directly referring to certain cultures. The result is an original, authentic fusion of patterns.