Packaging Spotlight: Chosen Vitamins Re-brand

November 14, 2014 No Comments » Add Consumer Insight
Packaging Spotlight: Chosen Vitamins Re-brand



Designed by
Cezar Bianchi
Chicago, United States

Chosen Vitamins is a south florida based company, one that manufactures and sells vitamins and supplements in a way that was initially geared towards a very explicit clientele base. Over the course of the years 2012 and 2013, the company decided to expand its market and present itself as more professional brand boasting a far more attention-grabbing and universal image.

In order to successfully do so, the visual identity of the product needed to be distinguishable from its competitors while representing a more modern and arresting brand. Contemporary, energetic brands are still lacking significantly within the american vitamin market, undeniably giving Chosen Vitamins a leg up on the competition.