Packaging Spotlight: ¡Cho! The Drinking Gazpacho

June 5, 2013 No Comments » Add Consumer Insight
Packaging Spotlight: ¡Cho! The Drinking Gazpacho

 

Designed by Blast | Country: United Kingdom

“¡Cho! is a completely unique range of on-the-go drinking Gazpacho recently launched to the UK market. Created by English entrepreneurs and a Michelin starred Spanish chef ¡Cho! is made from organic fruit and vegetables sourced and bottled in Andalucia.

¡Cho! needed to be positioned as a completely different product, and in doing so create its own place in the market. It required a brand identity that communicated a uniquely daring and different gourmet product with real provenance and exquisite taste.”

Gazpacho Andaluz has been a Spanish classic since time began and now we’ve re-invented it as an on-the-go snack just for you. Organic tomatoes, red and green peppers, blended with Sierra Nevada spring water, plus extra virgin olive oil and a hint of garlic sets you up like a proper Hombre!

Clasico Cho! should be served chilled and enjoyed straight from the bottle, preferably whilst listening to the theme tune from The Good the Bad and the Ugly. It’s a thirst quenching joy after a long day in the desert rounding up the bad guys

Company: La Chispa Ltd
Brand: ¡Cho!
Slogan: The Drinking Gazpacho
Category: Drinks (These guys are creating a new drink category)
Origin: UK
Claims: Contains Gluten, Organic
Packaging: 12 bottles per case
Varieties: Tomato & Peppers, Almond & Raspberry, Beetroot & Apple, Tomato & Strawberry
Price: £23.76 (12 bottles)
Website: chogazpacho.com

 

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