Packaging Spotlight: CAIPIRINHA Itália Alcoholic Ice Cream Bar

July 7, 2017
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Packaging Spotlight: CAIPIRINHA Itália Alcoholic Ice Cream Bar

 

 

Designed by

Katherine De Franco
Rio de Janeiro, Brazil

 

Brief

Itália is a Brazilian ice cream brand that has launched a new line of alcoholic ice cream. Caipirinha is a Brazilian drink that was made into an ice cream bar. The idea to promote this product is a party mood, creating an association of the drink with fun moments, Samba and Carnival.

 

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