Packaging Spotlight: Butlers Pasta

November 25, 2016
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Packaging Spotlight: Butlers Pasta

 

 

Designed by

Studio Chapeaux

Hamburg, Germany

 

Brief

Birthdays, first dates, Christmas… There are many specials ocasions, that we celebrate and fondly remember for a long time. Now there is always the right pasta to match the occasion.

Task:
The task was to re-design Butler's special pasta range, which has it´s pasta creatively shaped for special occasions.

Solution:
Set the table. The emotional occasion becomes the basic theme of the design and setsthe table. We stage the special moment in advance, in which we playfully integrate the pasta shapes into the table design, representing various occasions.

 

 

 

 

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