Packaging Spotlight: Big Iron Muscle

August 15, 2016
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Packaging Spotlight: Big Iron Muscle



Designed by
Mario Dragic
Bijeljina, Bosnia and Herzegovina


BIG IRON MUSCLE is sport nutrition brand from Serbia. Back in 2014 I was asked to create branding and packaging design for their whey protein, supplements and power bars. Recently I've decided to make a redesign for the labels and packaging without any limitations by the client. I found inspiration in iron weight plates and tried to achieve metallic look for the packaging materials. Labels are slightly blown up to emphasize growth and strength.


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