RE-DEFINING BABY FOOD FOR A MORE ETHNICALLY
DIVERSE AND CONSCIOUS SOCIETY
Baby Likes wanted to reach parents who wish to offer their children delicious meat filled
baby food that adheres to their religious beliefs. Made from responsibly sourced ingredients,
it offers a range of authentic, locally inspired recipes that will appeal to the markets
within the UK, America and East Asia.
Chimp worked with Baby Likes to bring their idea of a new baby food brand that not only
stands out on the shelves, but also creates a unique brand identity that can be used across
multiple media platforms and can deliver both in store and online.
Our ultimate goal was to create a fun and approachable brand that would appeal to consumers
with different cultural and religious backgrounds. From the naming of the brand through to the
creation of brand elements, logo design and packaging we delivered a brand that communicates
the joy that every child should experience when enjoying food for the first time.
The brand that we’ve created stands firmly behind the tagline of “Bigger taste Bigger smiles”.