Packaging Spotlight: ACME’s Hard Soda Pop

April 5, 2013 No Comments » Add Consumer Insight
Packaging Spotlight: ACME’s Hard Soda Pop

Designed by:

For this project, I had to create a brand identity designed for the subculture of wheel collectors. By focusing in on my key words, Fast, Explosive, Bold, I was able to create a design that would persuade someone from the wheel collectors subculture to buy and drink my ACME beverages. In order to have my drinks stand out against the rest, underneath each bottle cap there is a different printed image of a limited edition wheel to encourage the drinker to collect the caps as he drinks the product.