O-I produces new bottle for San Miguel

April 10, 2012 No Comments » Add Consumer Insight
O-I produces new bottle for San Miguel
Glass giant O-I has produced a new clear glass bottle for San Miguel’s Fresca brand

According to the beer giant, San Miguel Fresca is billed as “the refreshing new lager from San Miguel”, to be drunk with a slice of lime in the neck of the bottle. It is the company’s first ever UK brand extension.

The 33cl bottle features a very long, angular neck and sloping shoulders, which aids height impression and provides an excellent grip for the drinker, according to the firm.

Full article @ Packaging News