Nike+ FuelBand turns your physical activity into Fuel and Looks Awesome Too

January 24, 2012
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Nike+ FuelBand turns your physical activity into Fuel and Looks Awesome Too

Nike has announced the Nike+ FuelBand, a smart wristband that counts your physical activity in a proprietary form of points called Nike Fuel.

The band, similar to a previous generation sold as the Nike+ SportBand, is a device that measures activity in steps or calories. The updated device adds the Fuel counter as well as a series of colored LEDs that measure the day’s physical activity level. Users set a goal in Fuel points and then try to engage themselves in enough activity (of any kind) to reach the goal. A sedentary day shows red lights and increasing activity lights up toward green as the Fuel counter approaches 100%.

The device is as connected as one may expect: there’s an accompanying iOS app that can communicate with the wristband via Bluetooth, and there are also social network hooks to boast goals met on Facebook or Twitter. On the Web or on their phones, users can see their performance graphed out with visuals borrowed from the existing Nike+ product for runners.

Weighing no more than 32 grams for the largest model, it’s likely you’ll forgot you are even wearing the FuelBand. Charging also shouldn’t become a chore as the two lithium polymer batteries embedded in the band allows four days of use between charges.

Unfortunately for Nike, the product comes at a delicate time: just after the flop of Jawbone’s Up, a similar connected wristband from the popular maker of attractively designed Bluetooth headsets.

The FuelBand is available now for pre-order in the United States with overseas releases being announced in the future. It is expected to cost $150.

via Geek

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