New smartphone app diminishes need for food product label space

May 18, 2012 No Comments » Add Consumer Insight
New smartphone app diminishes need for food product label space

While food ministers in the UK continue to debate the pros and cons of Traffic Light labelling and Daily Intake Guides, some of the arguments regarding food product labelling may soon be superfluous in light of new technology developed in Australia.

A new iPhone app, due to be launched in September 2012, enables consumers to scan the bar code on a product and receive comprehensive product data within seconds.

Full article @ AUS Food News