INGREDIENTS: Sugar, palm oil, hazelnuts, cocoa, skim milk, reduced minerals whey (milk), lecithin as emulsifier (soy), vanillin: an artificial flavor. That's what it says, right there on the back of the Nutella jar.
As the television ads promoting Nutella for breakfast tell us, the hazelnut concoction is “a tasty unique spread made from the combination of roasted hazelnuts, skim milk and a hint of cocoa.” True. But how anyone who has ever had a single smidge of the fudgey, gooey, frosting-like spread that is Nutella could think it’s as simple as that is pretty startling. And it’s unlikely that confection company Ferrero USA, maker of the sweet nutty cocoa goop, was going to boost sales by promoting Nutella for breakfast with the line, “a tasty unique spread made from the combination of predominantly sugar, palm oil, and hazelnuts.”