McDonald’s to Add Chicken Wings Across U.S. Next Month

August 27, 2013 No Comments » Add Consumer Insight
McDonald’s to Add Chicken Wings Across U.S. Next Month

McDonald’s Corp. (MCD) plans to introduce bone-in chicken wings across the U.S. next month as Chief Executive Officer Don Thompson revamps the restaurant chain’s domestic menu.

The Big Mac seller will start the Mighty Wings rollout Sept. 9, have the items in all U.S. stores by Sept. 24 and keep them on sale through November, Ofelia Casillas, a McDonald’s spokeswoman, said in an e-mail today. The Oak Brook, Illinois-based company tested the wings in Atlanta and Chicago.

Thompson, who became CEO in July 2012, has been overhauling McDonald’s menu to boost sales in its home market, where it has about 14,100 locations. While the chain recently removed Angus third-pounder burgers from its bill of fare, it also has added egg-white breakfast sandwiches and chicken McWraps. Competitors including Popeyes, owned by AFC Enterprises Inc. (AFCE), and Wendy’s Co. also have introduced new chicken items this year.

“They’re being more innovative, and they’re being more aggressive with the changes on their menu,” Peter Saleh, an analyst at New York-based Telsey Advisory Group, said in an interview. “This is good news because it’s in conjunction with the football season.”

Full Article @ Bloomberg