McDonald’s testing mobile ordering app

September 17, 2013 No Comments » Add Consumer Insight
McDonald’s testing mobile ordering app

 

The app will make fast food even faster by allowing customers to order and pay for their food via a smartphone or tablet before they set foot in the restaurant.

Currently being tested at locations in Salt Lake City and in Austin, Texas, the app lets users order a meal remotely then collect it in person from a store or drive-thru window. The app can also be used by the fast food chain to alert customers to special promotions and to offer loyalty programs and rewards points.

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