McDonald’s Olympics Uniforms: “Mad Men” Chic

July 1, 2012
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McDonald’s Olympics Uniforms: “Mad Men” Chic

McDonald’s unveiled new uniforms that will be worn by the crew working its four restaurants at next month’s London Olympics and subsequently by staff at all UK restaurants. The look borrows from TV’s “Mad Men” while rejecting baseball caps as being “too American.”

Created by British designer Wayne Hemingway, co-founder of the Red or Dead label, the uniforms’ color palette that includes “gherkin green” polo shirts for women and “mustard yellow” shirts for men.

Managers get black pants and white shirts; customer care assistants wear checked shirts with dark green pants or skirt. Skinny ties for male managers are “just a little bit of ‘Mad Men,’” Hemingway told The Telegraph. “We wanted classic design. A narrow tie will always be fashionable. There is a very subtle hint to the mod look, which has never gone out of fashion. Fred Perry has never gone out of fashion,” Hemingway said. “That’s why we’ve gone for a polo shirt with a bit of a trim.”

Full Article @ BB

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