The fast food giant has constantly been trying to clean up its brand image to become a more likeable family restaurant chain among its consumers. Most recently, the fast food giant has added a fizzy fruit juice to its menu that mainly targets children. The drink called Fruitizz contains 60% fruit juice blended in natural sparkling water. It contains no added sugar and is a healthier alternative to sugary sodas.
Fruitizz is just another move by McDonald’s to appeal to parents who are more health-conscious about what their children eat. The new drink will be rolled out nationwide in UK from 16 May. Jill McDonald, Chief Executive President of McDonald’s UK, stated that: