McDonald’s Has a Millennial Problem

March 25, 2013
No Comments »
McDonald’s Has a Millennial Problem

McDonald's may be the country's No. 1 fast-food chain and one of its most-beloved brands, but when it comes to millennials, the Golden Arches says it doesn't even rank among the demographic's top 10 restaurant chains.

It's enough of a concern that McDonald's is launching its biggest product of the year, McWrap, to court a huge and influential cohort that values choice and customization. According to NPD Group, there are 59 million people ages 23 to 36 in the U.S. -- the range it defines as millennials.

Continue Reading @ AdAdge

TrendMonitor Visitor Rating:

Product rating: No rating results yet

Please rate this product:

Leave A Response

your email address will not be published. required fields are marked *

Name *
Email *
Website