McDonald’s China Unveils Black and White Burgers

September 13, 2012 No Comments » Add Consumer Insight
McDonald’s China Unveils Black and White Burgers

Behold McDonald’s China black and white burgers. According to The Beijinger, the combo (you get both burgers in your order) is a nod to a Chinese saying: “Heibai liangdao tongchi (黑白两道通吃), which describes people who are so well-connected with both the government (that’s the white side) and organized crime (‘black society,’ as it’s called in Chinese) that they can ‘eat from both sides.’” Which is different from a previous black/white burger combination, the Darth Vader/Jedi burgers from Quick in Belgium, which made diners choose between the Force or the Dark Side.

Anyway, the burgers have differences other than their colors: the black bun is beef, while the white bun is chicken. The black bun has a pepper sauce and onions, while the white bun has lettuce and a sauce with “a spicy kick with a sweet finish.”

· McDonald’s Burgers Matter If They’re Black or White [The Beijinger via AHT]