Mars Brings Back Starburst Milkshakes

February 22, 2012 No Comments » Add Consumer Insight
Mars Brings Back Starburst Milkshakes

After almost three years since Mars decided to stop producing Starburst milkshake, the popular drink is scheduled to hit our shelves once again early this year.

Featuring a redesigned bottle with a sports cap style top, the new 350ml drink will be available in Strawberry flavour only and is said to mimic the flavour of the popular Starburst chew.

Mars’ Trade Communications Manager, Bep Dhaliwa said: “Strawberry is the second highest seller in the flavoured milk drinks category, with a 24.6% market share, coming closely behind the top seller, chocolate.

“We are confident that we have a winning combination with the strength of the Starburst brand, the popularity of strawberry milkshake and a modern sports cap bottle.”

Aimed at young people, Starburst Milkshake has been carefully formulated to comply with school standards set out by the School Food Trust, ensuring that at least 50% of this drink is made from milk and that it contains less than 5% sugar.

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