Mandarin Oriental Lets Diners Decide On Hotel Menu By QR Code Voting

July 19, 2012 No Comments » Add Consumer Insight
Mandarin Oriental Lets Diners Decide On Hotel Menu By QR Code Voting

Our latest Future  Of Retail Report looks at the trend of Crowdsourced Product Range. One manifestation of this trend  can be seen in the Café Causette at the Mandarin Oriental Hotel Hong Kong. Café  Causette recently solicited consumer opinions when deciding what type of  burger they should put on its menu; café patrons were given the opportunity to  order a special platter of five mini-burgers, each of which featured various  local ingredients and cooking traditions.

Following their meal, waiters gave patrons instructions and a special QR code  to scan, encouraging them to log into their respective Facebook accounts to vote  on their favorite burger. The burger that garnered the most popular support  became a permanent fixture on the café’s menu.

Mandarin Oriental Café Causette

via PSFK: