Lunch in a Bottle? Introducing PB&J Vodka

April 9, 2012 No Comments » Add Consumer Insight
Lunch in a Bottle? Introducing PB&J Vodka

First McNugget martinis, then devil’s food cake vodka. Just when you thought all of your favorite foods had their corresponding alcoholic counterparts, a vodka version of America’s most beloved childhood sandwich rounded out the list.

According to BarBiz mag, Dutch distillery Van Gogh Vodka added PB&J to its lineup of  creatively flavored vodkas, which includes dutch chocolate and double espresso, right in time for National Peanut Butter & Jelly Day. Equal parts innocence and mischief, PB&J is sure to be a hit among the college crowd (and who are we kidding, Real Housewives too) now that it’s available in liquor stores.

But sorry, grape-jelly loyalists, you may be disappointed. After several rounds of taste testing, Van Gogh’s master distiller, Tim Vos, sided with raspberry. “For me, the raspberry jelly came out the best,” Vos told BarBiz. “It is fresh, fruity and mingles very well with the oily structure of the peanut butter.” Apparently the liquor tastes primarily like jelly with subtle undertones of vanilla, but smells overwhelmingly like peanuts.

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