Kellogg’s has joined forces with Epsilon, a leading provider of loyalty and marketing solutions, to help enhance the brand’s customer relationship management (CRM) and engagement. A web portal and preference engine will be built, where consumers can sign up to receive communications from Kellogg Company’s brands via email, web and mobile across North America, Latin America, Europe and Asia Pacific.
Also, a consumer relationship management and analytical platform will allow them to analyze customer behavior and design personalized marketing programs to drive consumer engagement. Bryan Kennedy, president of Epsilon, commented:
Leveraging popular communication channels such as mobile, email, social media and the web are vital for creating brand engagement and building loyalty rather than simply driving purchase transactions in those channels, and Epsilon has the capabilities and expertise to drive success in these marketing channels. With a long history of innovation and some of the most trusted global brands, Kellogg has developed a vast consumer following. Epsilon’s marketing solutions will help Kellogg establish even deeper relationships with consumers and engage them on a one-to-one basis across a variety of channels.