Juice Spotlight: Paper Boat Aamras Drink

December 25, 2013 No Comments » Add Consumer Insight
Juice Spotlight: Paper Boat Aamras Drink

 

During summer, there is barely a home in western India, be it Gujarat or Rajasthan, that doesn’t partake in the festivity that is Aamras. Sometimes, they have it with milk, sometimes rotis and if time and patience allow, they even make sweets out of it. But the best way to go about Aamras is to have it directly as is. The way the ancients intended. Without preservatives or artificial flavour. Without frills or hassles. An honest treat for an honest day’s work. A silkesque ale cascading down your throat - Soothing, serenading and more importantly, lingering. To remind you that the mango is indeed the true king of the fruit realm. And that we cannot help but submit to its tasty tyranny.

All hail the mango! Long live the mango! God save the mango!

 

Functional Benefits
Believe or not, Aamras does have other functional benefits other than tasting like mythical, golden nectar from the heavens. For one thing, it helps prevent heart disease – The Beta-Carotene, Selenium, Potassium and Vitamin-E in the mangoes pretty much ensure that. Being rich in iron and copper, it also helps produce blood corpuscles. In addition to all this, it builds your immune system, aids in digestion, controls blood pressure, prevents anemia, relaxes muscle tissues and occasionally, reminds you of summer vacations.

Amazing what select, farm-fresh mangoes, blended to perfection can do for you sometimes.

 

what is inside this juice?
Mango Pulp
Sugar
Water

 

 
About the Company
History is basically a collective memory of a people. And we realize that history is a sum of parts.
And some of those parts, are delicious. It all began when fours guys who are history buffs (and
beverage buffs!) sat down to have lunch on a hot Indian summer. They would always share their
lunch and one of them would always bring a flask of delicious homemade aampanna with him.
Among the four of these history (and beverage!) enthusiasts, one comes from a far away land -
A land of bald eagles, of bowls that are super and of cars that are Nas. He is quickly taken to the
idea of commercializing this raw mango ale.

"I want to commercialize this raw mango ale", says the man from the far away, hitherto
unknown land. "Aye!" the remaining trio heartily agree. "Woof!" goes the company dog who
the narrator of this tale forgot to mention until now.
And thus began the journey of Paper Boat. A journey of going back in time and bringing to fore,
liquid traditions. Drinks, that the many civilizations of this subcontinent inspired. Drinks, that are
practical and delicious. Drinks, that are a product of generations of trial and error. Drinks, that
are sadly being lost to the excesses of urban life. Read More

 

 
Company: Hector Beverages
Brand: Paper Boat
Slogan: Drinks and Memories
Origin: India
Category: Juice
Varieties: Cumin, Mango
Packaging: 250ml Pouch with a cap
Claims: No additives, preservatives, colors
Variants: Jamun Kala Khatta, Aamras, Kokum, Jaljeera
Price: $.55 USD
Where to Buy: India
Website: paperboatdrinks.com

 

aamras