As if the tyranny of Botox, lasers, surgery and high-end face creams containing God knows what ‘miracle’ ingredient, isn’t enough, it seems we have entered a new era in the fight against ageing. Enter the £300 anti-wrinkle body cream.
Yes, it seems that it’s no longer enough to slather expensive lotions, masks and serums on our face, we now need to do the same to our bodies, presumably in the hope that ‘skin-firming’ ingredients will magically stop our knees from sagging and our breasts from drooping.
Heaven forbid we let gravity take its course! It must be tackled head on with a credit card. Who cares about debt when we’ve got an ageing body to fix?