Innovative Combination: Nutella Snack & Drink

March 18, 2012
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Innovative Combination: Nutella Snack & Drink

Imagine if Kraft hired a group of Italian taste-makers and product designers to create a concept for an overhaul of its disturbing lunchables line, and there you have Nutella Snack & Drink.

Made by Ferrero, which produces Nutella, the chocolate and hazelnut confection, the cylinder-shaped Nutella Snack & Drink is divided into compartments containing a serving of Nutella, bread-sticks to scoop it out, and a splash of iced tea to wash everything down.

This product was a staple at all of the roadside Autogrills when we visited Italy two years ago. Now, you can find it stateside at Buon Italia at Chelsea Market.

For more information (in Italian only), visit the official Nutella Web site and click on "Nutella Snack and Drink," which features a very compelling commercial (download zip). While you're there, be sure to check out mynutella, the Nutella online community, where you can pledge your love for the spread and view the latest photos from Nutella "Live at the Beach."

Nutella Snack & Drink is $3.25 at Buon Italia, Chelsea Market, 75 9th Avenue, New York, NY 10011 (212.633.9090).


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