Industry Spotlight: Detroit Pickle Brand Brings Convenience to the Category with Lil’ Pickle Snack Packs

April 23, 2019 No Comments » Add Consumer Insight
Industry Spotlight: Detroit Pickle Brand Brings Convenience to the Category with Lil’ Pickle Snack Packs

 

 

DETROIT, MI (April 1, 2019) – McClure’s Pickles, the nation’s premier producer of gourmet pickled goods, condiments and Bloody Mary Mixes, is proud to announce the release of new McClure’s Pickle Snack Packs. Featuring “personal pickles, picked, pecked, packed and ready to party,” each 2.2 ounce package provides an easy way for consumers to enjoy bite-size pickles with McClure’s flavors, including Dill, Sweet and Spicy, and Spicy. The Pickle Snack Packs will be available at major retailers and independent grocers nationwide, with a suggested retail price of $2.79. Shoppers looking for a convenient, grab-and-go snack or items for their young ones will be able to find the Snack Packs alongside other McClure’s products on shelf, or atop prepared food bars.

McClure’s brings the new Lil’ Pickle Snack Packs to market, building on the success of signature SKU’s, such as Garlic Dill, Spicy Dill, Sweet and Spicy and Bread and Butter Pickles. With ease top of mind, the brand introduces the single-serve 2.2 ounce snack packs at a time when convenience and snacking dominates the needs of today’s consumers. A recent article published by Harvard Medical School shared “a growing body of research [indicating] a diet that includes a regular intake of fermented foods can bring benefits.” Accordingly, foods like pickles promote a healthier digestive tract and increased immune support among other benefits.

“To capture market share in the on-the-go, quick service retail categories, we introduced these snack packs that not only provide a healthier snacking option for adults, but also for families and children, picnics and large scale events,” says Bob McClure, Co-Owner of McClure’s Pickles. “Non GMO Project Verified and shelf stable (like our other items), we have watched this area of our category rapidly grow, and we believe these items will make significant impact in the premium snacking space, delivering quality at an approachable price point for trial by consumers new to the McClure's brand.”

McClure’s has manufactured, prepared and distributed authentic, gourmet-quality food products since 2006. Preserving the family’s time-tested recipes and exemplifying the brand’s nostalgia and passion for quality food, the McClure family has remained true to tradition. As traditional family recipes are translated into commercial production, authenticity remains the overarching goal to achieve premium quality and bold taste.

 

About McClure’s Pickles
Founded in 2006 by brothers Bob and Joe McClure, McClure’s Pickles is a family-owned and operated company in Detroit, MI currently selling high-quality, all-natural pickles, mixers and premium salty snacks to over 4000 national and independent retailers across the US, Canada, UK, Australia and New Zealand.

 

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