February 11, 2019 No Comments » Add Consumer Insight



– Largest Consumer Survey of Product Innovation Selects Honu as Skin Protection Category Winner Recognizing Company’s Dedication to Product Innovation –

(SANTA MONICA, CA – February 8, 2019) Starco Brands (OTC: STCB) proudly announces its
innovative sunscreen Honu, has been named Product of the Year for 2019. Product of the Year
is the world’s largest consumer-voted award for product innovation, where winners are
determined by the votes of 40,000 consumers in a national representative survey conducted by
research partner Kantar, a global leader in consumer research. Honu has been awarded the top
honors for the skin protection category.

“Backed by the votes of over 40,000 everyday consumers, the distinctive Product of the Year logo
helps shoppers identify the best new products in the supermarket, and saves them valuable time
and money during the shopping experience,” said Mike Nolan, CEO of Product of the Year. “In an
increasingly competitive and saturated marketplace, the Product of the Year seal of approval
gives our winning products a powerful tool proven to increase product trial, consumer
awareness, distribution and sales."

Honu is the first and only sunscreen with a patented spray wand that allows sunscreen
coverage to hard-to-reach spots such as backs, necks and shoulders. The first spray design of
its kind, Honu is an ideal sunscreen for anyone – including kids – who wants the peace of mind
knowing they can protect their entire body on their own.

“We’re honored that Honu, one of our cutting-edge, safe and efficacious products, has been
selected by consumers as a 2019 Product of the Year Award winner,” said Ross Sklar, CEO of
Starco Brands. “It gives us tremendous pride to enable a healthy and convenient change to an
everyday behavior that simply improves people’s lives.”

Honu was honored at the 2019 Product of the Year awards ceremony at the Edison Ballroom in
New York City on February 7, 2019.

Honu, powered by air, is a broad-spectrum SPF 50 sunscreen and is water resistant for up to 80
minutes. In addition, Honu contains an antioxidant that helps to reduce the development of
free radicals. It also contains aloe vera and coconut oil, providing the skin with hydration,
nourishment and soothing properties.

In keeping with Starco Brand’s interest in consumer and environmentally safe products, Honu
doesn’t contain oxybenzone or octinoxate, making it 100% Reef Safe. Oxybenzone and
octinoxate were recently named banned sunscreen ingredients by the state of Hawaii and Key
West, Florida, showcasing a trend toward reef-friendly skin protection products like Honu.

“Honu has been out in front of product development trends as validated by legislation that
started in Hawaii and is now being embraced as far away as Florida,” said David Dreyer, EVP of
Marketing. “We built our company to solve consumer problems with behavior-changing brands
and Honu is just the latest example of breakthrough brands in our portfolio.”

Honu’s win comes on the heels of another Starco Brands achievement. In December 2018, the
company’s Breathe household cleaning line, was named Partner of the Year by the
Environmental Protection Agency’s Safer Choice Program.


About Starco Brands
Starco Brands, born out of The Starco Group is an innovative consumer packaged goods
company focused on technological innovation that changes the current landscape. Starco
Brands invents cutting edge products that change our behavior. Starco Brands develops
products across 10 different categories including: Household Cleaning, Personal Care, Food,
Beverage & Spirits, DIY Hardware and Arts & Crafts. For more information about the Breathe
product line, please visit For more information about Starco
Brands, please visit


About Product of the Year
Product of the Year is the world's largest consumer-voted award for product innovation.
Established over 30 years ago, POY currently operates in over 40 countries with the same
purpose: Guide consumers to the best products in their market and reward manufacturers for
quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers
in a national representative study conducted by research partner Kantar, a global leader in
consumer research. The award is a powerful merchandising program for marketers proven to
increase product sales, distribution and awareness. Winning products are announced in
February each year and receive the right to use the Product of the Year logo in marketing
communications for two years. For more information, visit


About Kantar
Kantar is the world’s leading marketing data, insight and consultancy company. We know more
about how people live, feel, shop, vote, watch and post worldwide than any other company.
Working across the entire sales and marketing lifecycle, we help brands uncover growth in an
extraordinary world. Kantar is part of WPP and its services are employed by over half of the
Fortune 500 companies in 100 countries.