Industry News: Southern Recipe Small Batch Pork Rinds Debut Better-for-You Snack at Rouses

October 7, 2017 No Comments » Add Consumer Insight
Industry News: Southern Recipe Small Batch Pork Rinds Debut Better-for-You Snack at Rouses



Small Batch Craft Pork Rind Brand Expands Distribution of Its Innovative, Better-for-You Snack at Major Grocery Chain in Louisiana

Lima, Ohio (September 29, 2017) – Southern Recipe Small Batch, an authentic, handcrafted, small batch pork rind snack, plans to deliver unique flavor to Rouses consumers looking for a better-for-you alternative. Now, shoppers throughout Louisiana can visit their local Rouses to experience this snack that has been designed specifically for today’s millennial consumer. Featuring high quality ingredients reimagined with new flavors and a manufacturing process to produce one of the nation’s first lines of authentic small batch pork rinds, Southern Recipe Small Batch is of the quality shoppers expect from Rouses stores at an SRP of $3.99 for each four ounce bag.

Available at Rouses stores is Southern Recipe Small Batch’s Sea Salt & Cracked Black Pepper, Korean Kimchi BBQ, Spicy Dill and Pineapple Ancho Chile flavors. The authentic recipe for Southern Recipe Small Batch pork rinds attains the texture and genuine small batch flavor consumers crave, with a fraction of the guilt. By popping each rind in heart-healthy sunflower oil and dusting it with bold spices and flavor blends, every four ounce bag of pork rinds offers a snack with the taste of indulgence and eight grams of protein. Southern Recipe Small Batch pork rinds are gluten free, low carb and promise big taste.

“We’re thrilled to be launching in Rouses stores and to be able to share the love in Louisiana,” shares Mark Singleton, VP of Marketing at Rudolph Foods. “Our craft-made take on the traditional pork rind has continued to excite consumers in the South. Now, our friends in the Bayou can enjoy the authentic flavor of our craft pork rinds for themselves! With edgy new flavors, Southern Recipe Small Batch is a different kind of rind!”

Southern Recipe Small Batch’s expansion in the southeastern United States speaks to the selective consumer, those currently driving food trends. Because such shoppers as those who frequent Rouses markets are keenly focused on the statement their food is making, they are constantly searching for brands that speak to their values. Foods denoted as “small batch” suggest the product is made with care, attention and skill. This ultimately puts the power back into the consumer’s hands, as it gives them a reason to trust the brand. Southern Recipe Small Batch does just this, with an innovative approach to producing the favored snack of the South, the pork rind, with intentional ingredients and processes.


About Southern Recipe Small Batch:
Southern Recipe Small Batch, a division of Southern Recipe – “The tastiest crunch in the South” – is a small batch, handcrafted brand of pork rinds. Developed with the purpose of delivering iconic flavor in a nostalgic recipe, Southern Recipe Small Batch offers this traditionally indulgent Southern snack in four artisanal flavors that boast eight grams of protein and low carb and naturally gluten free. For additional information, please call 1-800-241-7675, or visit