Industry News: Rosé Piscine, the French Rosé Made to Drink on the Rocks, Launches in US Following Millennial Success in France and Brazil
NEW YORK, May 15, 2017 /PRNewswire/ -- Rosé Piscine, the French rosé specifically made to drink over ice, is arriving for the first time in the US market, just in time for summer. Rosé Piscine, with its eye-catching blue and white striped bottle, appealed instantly to Millennials in France and Brazil, where the brand was initially launched. These Millennials did not want to drink the same wines, the same way as their parents and Rosé Piscine caught on like a Millennial wildfire. Today, the brand sells several million bottles a year in those two markets.
Rosé Piscine has an equally compelling backstory.
Jacques Tranier, a French wine executive on holiday in St. Tropez, observed beachgoers ordering rosé in cognac glasses over ice, which some waiters called rosé piscine. He ordered one and found that it was refreshing, but as the ice melted it tasted watery and lacked the typical rosé acidity and crispness.
Upon returning to the winery, Mr. Tranier and his winemaker took it upon themselves to create the perfect rosé to be served over ice, by targeting a specific and proprietary acidity, residual sugar content, mouth feel and appearance; Rosé Piscine is now a trademarked name of the company.
"Rosé Piscine is an uncomplicated, fun, and irreverent rosé tailored to the way many Millennials drink rosé on the rocks while on the beach or boat, at barbecues or poolside in the Hamptons," explains Blake Helppie, whose company, Altitude Capital Trading, LLC (dba Rosé Piscine USA) is the exclusive US importer and brand manager of Rosé Piscine. Helppie, along with a Brazilian business partner, introduced the Rosé Piscine brand in Brazil almost two years ago.
Stephanie Meyer, the US brand director with Rosé Piscine USA adds, "We believe that our organic social media focus and strong event line-up, including La Nuit en Rosé in New York City from May 18-20, 2017 and Dan's Taste of Summer Rosé Soirée in Southampton on May 28 will rapidly drive national excitement around the Rosé Piscine brand in the US, exactly as we built the brand in Brazil and France."
About Altitude Capital Trading, LLC (dba Rosé Piscine USA)
Rosé Piscine USA is the exclusive US importer and brand manager of Rosé Piscine. The Company maintains offices in Miami and New York and warehouses product in New Jersey, California and Pennsylvania. For more information, please visit http://www.rosepiscine.com, Instagram @rosepiscine, Facebook @RosePiscineUSA.