Industry News: RMD Advertising Becomes Agency of Record for Better Than Coffee
Natural Energy Bar Brand Turns to Food Agency, RMD Advertising, for Public Relations Expertise
COLUMBUS, OH (June 1, 2018) – RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of Better Than Coffee to its list of established blue chip food clients. Together, RMD and Better Than Coffee will expand the awareness and reach of the brand’s natural energizing bars. Deriving caffeine from plants instead of chemicals, the Better Than Coffee product line offers four flavors of caffeinated energy bars made with organic dark chocolate and free from most major allergens. The product line will lean on RMD’s tactical counsel through an increased focus on brand strategy and public relations to raise awareness and knowledge about the brand. Better Than Coffee is available on Amazon at an SRP of $23.99 for 12 bars.
Founded in 2015, Better Than Coffee aims to delight professionals and health conscientious consumers by providing a small energy bar with no chemicals and very little sugar. This allows them to stay on the go all day long. Their secret: guarana and maca. These two plants are found in South America and have a long history with the natives of the area, giving them energy to hunt and survive. The bars are also non-GMO, gluten-free, soy-free, dairy-free, nut-free (excluding coconut), certified Kosher and Vegan, making these energy bars accessible to a large population of selective consumers.
“The addition of Better Than Coffee to our portfolio of challenger food brands is exciting. It’s a unique product that deserves its share of the limelight, as it’s truly innovative,” shares Sue Reninger, Managing Partner, Client Brand Strategy, RMD Advertising. “We’re super-charged and excited to help coffee drinkers everywhere think differently about their day to day energy-craving routines, and know this product will help consumers to do that more deliciously than ever!”
RMD's ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by O’Dwyer’s, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for Better Than Coffee.
About RMD Advertising
Founded in 1992, RMD has established itself as the leading food marketing agency working exclusively with Challenger food and beverage brands. As a fully integrated brand strategy, advertising, digital marketing, public relations and social media agency, we offer unprecedented expertise to brands in the food industry. While serving as a strategic resource, RMD diligently works hard to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives.
For more information on RMD's documented tangible results contact Sue Reninger at reninger@RMDadvertising.com