Industry News: Redd’s Launches “Limited Pick” Series, A Line Of Refreshing New Beers
Three New Beers in 2016, Each Available While Supplies Last
CHICAGO, 2016 /PRNewswire/ -- Redd's unveiled the new "Limited Pick", a series of special release ales each available for a limited time. The 2016 special releases will feature three exciting ales over the course of the year: Redd's Cranberry Ale, Redd's Blueberry Ale and Redd's Ginger Apple Ale.
Like the original Apple Ale, the Limited Pick flavors are five percent alcohol by volume, each adding a unique twist to the signature crisp apple taste Redd's is known for:
- Redd's Cranberry Ale delivers a slightly sweet, tart cranberry taste, balanced with crisp apple notes and a refreshing smooth finish.
- Redd's Blueberry Ale boasts a delicately balanced apple and blueberry aroma, while offering a taste that hits with ripe blueberry tones and a satisfying apple finish.
- Redd's Ginger Apple Ale delivers the fresh taste of ginger with hints of Redd's crisp apple, providing just the right amount of spiciness and sweetness.
Redd's Cranberry Ale—a beer fans have been begging Redd's to bring back since its first appearance in 2014—will kick off the release of the series in February, followed by Redd's Blueberry Ale in April, and rounding out the year with Ginger Apple Ale in September. All beers will be available for a limited time only while supplies last.
"Our fans asked for new, refreshing flavors, and we're ready to deliver with our Limited Pick series," said Lisa Rudman, Redd's Family of Brands marketing manager. "This year will be extremely exciting as fans will have the option to try new flavors in addition to the three year-round flavors. And, we want everyone to stay tuned for 2017 because we have more exciting beers coming for the Limited Pick series."
Redd's Limited Pick flavors will be available nationwide at most grocery and convenience stores in 6-pack 12 oz. bottles and 16-ounce cans and in the Variety Pack. For more information visit ReddsAppleAle.com, Facebook.com/ReddsAppleAle and follow @ReddsAppleAle on Twitter.
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel's Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White Belgian-Style wheat ale from modern craft pioneer Blue Moon Brewing Company, which celebrates its 20th Anniversary this year. Tenth and Blake also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and imports world-renowned beers such as Italy's Peroni Nastro Azzurro, the Czech Republic's Pilsner Urquell and the Netherlands' Grolsch. MillerCoors also offers pioneering new brands such as the Redd's Apple and Redd's Wicked Apple franchises and Smith & Forge Hard Cider. MillerCoors seeks to become America's best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.